Terra UGC Creator Brief

Choose Your Script

Couple Scripts: $25 per video* • Solo Scripts: $20 per video* — ready-to-film scripts in our authentic, relatable style

*Requires approval and signage of contract

Couple Scripts

The Storytime ▼

Style: Confessional Storytime • ~25 seconds

SCENE 1: Storytime Hook (0-8s)

Bed or couch — selfie angle, "let me tell you what happened" energy

HER: "Okay so basically my boyfriend and I have been in this..." *waves hand* "...rut."
"Like we love each other, whatever, but every single night it's the same thing. Couch. Phones."
"'What do you wanna eat?' 'I don't know, what do you wanna eat?'"
"You know that loop? Yeah. That loop."
"So anyway, I saw this thing online and I was like... alright, we're trying it."

SCENE 2: The Journey (8-18s)

Mix of talking to camera + real-time b-roll of opening kit, making clay

HER: *opening kit on table* "So it's like a clay kit. And you follow these little picture instructions to make —"
"Okay wait, his is supposed to be a dinosaur. That is NOT a dinosaur."
*turns camera to show his creation*
"Babe. What is that."
*both laughing*
"Mine's not great either, but at least it has a HEAD."
*cut to them sculpting, close-ups of hands working clay, instruction cards laid out*

SCENE 3: The Twist (18-25s)

Back to selfie angle, holding both finished creatures, genuine expression

HER: "Here's the thing though. We sat there for like two hours. TWO HOURS. No phones."
"He was actually, like, concentrating. I haven't seen him concentrate on anything that isn't a video game in... I don't even know."
*holds up both wonky dinosaurs*
"These are terrible and I'm keeping them forever."
"It's Terra Clay. You need this."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

The Honest Review ▼

Style: Real-Time Reaction • ~28 seconds

SCENE 1: Setup (0-6s)

Kitchen table or desk — talking to camera while unboxing, casual energy

HER: "Alright so someone in my comments told me to try this clay kit for date night and normally I ignore those because, like, we're adults?"
"But honestly we haven't done anything together that wasn't eating in front of the TV in..."
*pauses, thinking*
"...actually I'm not gonna say how long because it's embarrassing."

SCENE 2: Real-Time Attempt (6-20s)

Filming the actual experience — jump cuts through the process, phone propped up

HER: *opens kit* "Okay so you get these little clay colors and there's tools and — oh, this is actually really nice packaging. Not gonna lie."
*reading instructions*
HER: "Step one, roll a ball. I can do that."
"Step two — okay, babe, you're supposed to make the body first, not the head."
HIM: "I'm making the head first."
HER: "That's not how the instructions —"
HIM: "I don't need instructions."
HER: *looks at camera* "He needs instructions."
*montage: clay being sculpted, both focused, laughing at mistakes, close-up of wonky vs. decent creature*

SCENE 3: Honest Verdict (20-28s)

After cleanup — both creatures on table, talking to camera genuinely

HER: "Okay honest review."
"His looks like it went through something traumatic." *shows his*
"Mine actually turned out kind of cute?" *shows hers*
"But here's what I didn't expect — we literally talked the entire time. Like actual conversation. Not just 'what should we watch.'"
"He told me this whole story about his childhood that I'd never heard and we've been together three years."
"Three. Years."
*picks up both creatures*
"So yeah. The clay things are adorable and also maybe go to therapy but also get these."
"Link's in my bio."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

The Gift Drop ▼

Style: Surprise Reveal • ~22 seconds

SCENE 1: The Mission (0-7s)

Whispering to camera — partner is nearby, conspiratorial energy

HER: *whispering, slightly hiding phone* "Okay so my boyfriend has been SO stressed with work lately and I've been trying to figure out something to do that isn't just... existing next to each other."
"And I found this thing." *holds up Terra Clay box*
"It's a clay kit. You make little creatures together."
"I know it sounds weird but hear me out — the reviews are insane. People are saying they talked for hours."
"I'm bringing it out tonight and filming his reaction because either this is going to be really cute or he's going to look at me like I've lost it."

SCENE 2: The Reveal (7-15s)

Later that evening — capturing his genuine reaction, then both making clay

HER: *places kit on coffee table* "So I got us an activity."
HIM: "What is this?"
HER: "Just open it."
*he opens it*
HIM: "...it's clay?"
HER: "We're making dinosaurs."
HIM: "We're making dinosaurs." *confused but starts reading instructions*
*time-lapse/jump cuts: both hunched over table concentrating, him holding up clay piece for approval, laughing at results, close-ups of hands sculpting*

SCENE 3: The Payoff (15-22s)

End of night — cozy, both holding their creations

HER: *to camera, he's visible in background still working on his* "Update. It's been an hour and a half."
"He won't stop. He's on his second one now because 'the first one deserved a friend.'"
*turns camera to him*
HER: "Show them."
*he holds up two wonky creatures, genuinely proud*
HER: "I don't even think he's looked at his phone once."
"Ten dollars a kit. This is the best money I've ever spent and I'm not even being dramatic."
"Terra Clay. Go."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

The Receipts ▼

Style: Rant-to-Revelation • ~24 seconds

SCENE 1: The Rant (0-10s)

Car, bedroom, or walking — ranting energy, counting on fingers

HER: "Let me just — okay. Date night expenses this month."
"That sushi place, eighty dollars."
"The movie thing, sixty-five."
"Drinks last Saturday, I don't even want to talk about it."
"And guess what?" *leans into camera*
"I cannot tell you a single thing we talked about at any of them."
"Not one conversation. Just us sitting across from each other going 'this is nice' and then looking at our phones."
"Two hundred plus dollars for THAT."

SCENE 2: The Contrast (10-18s)

Cut to cozy setup — blanket on floor or table, warm lighting, making clay together

HER: *softer tone, sitting on floor with clay laid out* "So we tried this instead." *shows Terra Clay kits*
"Ten dollars. Per kit."
"And I know, I KNOW how this looks. 'Oh you're making clay together, how cute.' But like..."
*b-roll montage: both sitting cross-legged on floor sculpting, him squinting at instructions, her laughing at his attempt, hands molding clay, finished creatures being placed next to each other*

SCENE 3: The Receipts (18-24s)

Back to camera — calmer now, holding the creatures, genuine

HER: "He told me about this dream he had when he was little about being an architect."
"I've known this man for four years and I did not know that."
"Four years. Over clay dinosaurs. CLAY DINOSAURS." *holds up both*
"Two hundred dollar dinner: zero memorable conversations."
"Ten dollar clay kit: found out my boyfriend had a whole secret childhood dream."
"Do with that information what you will." *places creatures on shelf*
"Terra Clay. I'm getting more."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

Solo Scripts

Hear Me Out ▼

Style: The Urgent Rec • ~12 seconds

SCENE 1: The Grab (0-3s)

Close up, hand partially covering camera like she just picked up her phone mid-thought

"Okay stop. I need to tell you about something and I'm genuinely not being sponsored to say this."

SCENE 2: The Show (3-8s)

Quick cuts — hands only, no face — opening kit, clay on table, sculpting, finished creature

*holds up Terra Clay kit*
"Ten dollar clay kit. You make little creatures. Sounds childish, I know."
"I made one last Tuesday night and I haven't stopped thinking about it."
"Like I sat there for an hour and a half. No phone. Just... making a little dinosaur."

SCENE 3: The Sell (8-12s)

Back to face, holding the finished creature, calm genuine energy

"I don't know when the last time was I did something with my hands that wasn't scrolling."
*holds up wonky dinosaur*
"She's ugly. I love her. Get one."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

The FYP Test ▼

Style: Trend Tester • ~15 seconds

SCENE 1: The Setup (0-4s)

Sitting on bed or floor, casual, holding unopened kit

"I keep seeing this clay kit all over my For You page and every single comment is like 'this changed my life' and I'm like... it's clay."

"So I bought one. Let's see."

SCENE 2: Real-Time Attempt (4-11s)

Phone propped up, filming herself making it — genuine reactions in real time

*opens kit* "Okay the packaging is actually cute."
*reading instructions* "Roll a ball... okay..."
*concentrating, tongue out* "This is weirdly satisfying?"
*adding details* "Wait. Wait wait wait."
*holds up finished creature* "OH. She's adorable."

SCENE 3: The Verdict (11-15s)

Back to selfie, holding creature next to her face

"Okay I owe everyone in those comments an apology."
"I just sat here for forty-five minutes and didn't look at my phone once. That literally never happens."
"Ten dollars. I'm buying four more. Not even joking."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

The Gift Hack ▼

Style: Quick Fire Rec • ~10 seconds

SCENE 1: The Claim (0-3s)

Walking toward camera or sitting, confident "listen to me" energy

"Best gift under ten dollars that doesn't look like you spent ten dollars. Ready?"

SCENE 2: The Proof (3-7s)

Quick cuts — unboxing, the clay colors, tools, instruction card, finished creature on a shelf

*holds up kit* "Terra Clay kit."
"You get four clays, little tools, and picture instructions to make this—"
*holds up finished creature*
"It air dries. You keep it forever. It sits on your desk and makes you smile."

SCENE 3: The Close (7-10s)

Back to face, matter-of-fact

"I've given this to three people. All three texted me a photo of theirs within a week."

"Ten dollars. You're welcome."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

The Confession ▼

Style: Vulnerable Storytime • ~14 seconds

SCENE 1: The Admission (0-5s)

Lying in bed or on couch, low angle, "3am thought" energy

"I'm gonna say something and it's gonna sound dramatic but I don't care."
"I forgot what it felt like to make something with my hands."
"Like genuinely. When was the last time any of us just... made something? Not typed. Not scrolled. Actually made something."

SCENE 2: The Moment (5-10s)

Warm lighting, hands making clay creature — slow, almost meditative b-roll

*close-up of hands rolling clay*
*pressing tiny details onto creature*
*placing finished creature on table, stepping back to look at it*
"I sat on my kitchen floor with this ten dollar clay kit and I made a little fox and I nearly cried."
"That's so embarrassing but it's true."

SCENE 3: The Landing (10-14s)

Back to face, softer now, holding the creature

"Something about using your hands just turns your brain off in the best way."
"No thoughts. No doom scrolling. Just clay."
*places creature on nightstand next to bed*
"Anyway. It's called Terra Clay. Go make something."

Required Kits:

*Kits may vary slightly/extra kits can be requested - depending upon availability

UGC Creator Brief

Our Kits

Rexy

Thumper

Trikey

Raptar

Spikles

Teeny

Zippy

Zoop

Sky

Soar

Tinkle

Styke

Cheese Berry Cake

Chocolate Cone

Crispy Bear

Fruit Waffles

Love Cone

Matcha Tea Roll

Rabbit Ice Cream

Snow Ice Cream

Strawberry Cake

Strawberry Cone

Strawberry Cup Cake

Strawberry Tea Roll

Bear

Chick

Crocodile

Fawn

Fox

Grizzly Bear

Hedgehog

Hippo

Kangaroo

Owl

Raccoon

Squirrel

Backpack

Blush

Body Lotion

Comb & Mirror

Crown

Eyeshadow

Hair Dryer

Handbag

Makeup Brush

Perfume

Powder Set

Purse

Content Requirements

Deliverables

Do's & Don'ts

Timeline

Week 1-2

Week 3

Want To Work With Us?

Brand Voice

Warm

Relatable

Solution-Focused

What creators are making with Terra

Choose Your Script

The Storytime ▼

The Honest Review ▼

The Gift Drop ▼

The Receipts ▼

Hear Me Out ▼

The FYP Test ▼

The Gift Hack ▼

The Confession ▼

Next Steps